Privacy policy
Privacy Policy
Last updated: October 3, 2025
Playful Focus a subsidiary of Hakujay Enterprises, (“we,” “our,” or “us”) operates this website and online store to provide you with products, services, and a seamless shopping experience (the “Services”). Our store is powered by Shopify, which helps us deliver these Services.
This Privacy Policy explains how we collect, use, and share your personal information when you visit our website, make a purchase, or interact with us. By using our Services, you agree to the practices described here. If there is ever a conflict between this Privacy Policy and our Terms of Service, this Privacy Policy governs how your personal information is handled.
Information We Collect
“Personal information” means any information that identifies you or could reasonably be linked to you. Depending on how you use our Services and where you live, we may collect:
Contact details such as your name, email, phone number, billing and shipping address.
Payment details such as your payment card information, payment confirmations, and transaction records.
Account details such as your username, password, and preferences if you create an account.
Order and transaction details such as items you view, add to your cart, wishlist, purchase, return, or exchange.
Communications you send us, such as customer service inquiries.
Device and usage details such as your IP address, browser type, device information, and how you interact with our site.
We collect this information directly from you, automatically through your device when you use our Services (including cookies and similar technologies), from Shopify, and from our trusted partners or service providers.
How We Use Your Information
We use personal information to:
Provide and improve our Services — including processing your orders, handling payments, arranging shipping, managing your account, and tailoring your shopping experience.
Communicate with you — such as responding to your questions, sending order updates, and offering customer support.
Promote our products — including sending marketing emails or showing you ads based on your interests (you can opt out anytime).
Protect our Services and users — by detecting and preventing fraud, securing payments, and ensuring a safe shopping environment.
Meet legal obligations — including complying with law enforcement requests and regulatory requirements.
Sharing Your Information
We may share your personal information in the following cases:
With Shopify, which powers our store and processes data to provide and improve the Services.
With service providers who help us with payment processing, shipping, IT support, data analytics, and marketing.
With partners who assist with advertising and promotions (always in line with applicable privacy laws).
If you consent or direct us to share it, such as with social media integrations.
If required by law, or in connection with business transfers like mergers or reorganizations.
For details on how Shopify uses your information, please see the Shopify Privacy Policy
.
Your Rights and Choices
Depending on your location, you may have rights over your personal information, including the right to:
Access the information we hold about you.
Request corrections to inaccurate information.
Ask us to delete your information.
Receive a copy of your data (portability).
Opt out of targeted advertising or the sharing of your data for marketing purposes.
Withdraw consent where processing is based on consent.
You can also opt out of marketing emails by clicking “unsubscribe” at the bottom of any message. We may still send you non-promotional emails about your orders or account.
To exercise your rights, please email us at sales@hakujay.com
. We may need to verify your identity before completing your request.
Children’s Privacy
Our Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority in your country. If you believe a child has provided us with personal information, please contact us and we will delete it.
Security and Retention
We use appropriate safeguards to protect your personal information, but no system is 100% secure. Please do not share sensitive details over unsecure channels. We keep personal information only as long as necessary to provide our Services, meet legal requirements, and resolve disputes.
International Transfers
Because Shopify and some of our service providers are located outside of your country, your information may be transferred internationally. Where required, we rely on legal safeguards such as standard contractual clauses to protect your information.
Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. If we make changes, we will update the “Last updated” date at the top of this page.
Contact Us
If you have questions about this Privacy Policy, our data practices, or your rights, please contact us at:
sales@hakujay.com